Bespoke footwear will be provided to participants at the Apex International Cricket Festival thanks to a Footwear Partnership with Me+U.
Aimed at making cricket more inclusive and accessible, ME+U designs gender-specific footwear that ensures the perfect fit, comfort and performance for every player.
Ergonomically tailored designs account for differences in foot shape, support needs and playing style to empower cricketers to perform at their best – without compromise.
Hosted at Millfield School in Somerset, the festival includes an Under 15s girls’ and boys’ tournament, skills sessions with elite coaches and inspirational speeches from experts in handling pressure.
The four-day festival is hosted by English cricket legends Sir Andrew Strauss and Ebony Rainford-Brent and can be watched live on YouTube.
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