APEX Rugby is the extension of the APEX Festival platform, built to deliver a world-class festival experience for girls and boys. It brings youth teams together in a high-energy, professional-style environment, designed to make participants feel like pros and create a standout sporting memory.
APEX has launched its rugby version to grow its umbrella beyond cricket and build a genuine multi-sport festival brand, while staying true to the mission at its heart.
The ambition isn’t only on the pitch. APEX exists to support young people as they transition into adulthood, broadening horizons around future careers and creating real opportunities through work experience and workshops with the help of sponsors and partners.
Building on the momentum of the APEX Cricket Festival at Millfield in 2025, APEX Rugby will launch at the same world-class venue in summer 2027.
With Millfield’s proven ability to deliver an exceptional festival experience, the stage is now set for another unforgettable week of elite competition and skill development, as well as lifelong memories.
Hear from John Mallett, Director of Rugby at Millfield School:
Whether you’re a team, a school or a brand, APEX Rugby is building something special for young people. It’s a festival experience that supports players on and off the field.
This is about more than match day. It’s about creating an environment where players can develop with purpose. They arrive to compete and improve. They leave with new confidence and memories that stay with them long after the final whistle.
If you want to be part of the journey, we’d love to talk. Get in touch today to explore partnership opportunities and how you can support what comes next.
Effective cricket training combines structured skill development with match-realistic scenarios to build both technical proficiency and game awareness. Quality training sessions focus on progressive drills that reinforce proper technique while challenging players to perform under pressure, ensuring that practice translates directly into improved match performance and consistent execution of fundamental skills.
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